BA111OD: The Swiss Watch Brand That’s Ripping Up the Rulebook
If you’ve spent any time in the world of Swiss watches, you’ll know it’s all very… proper. Lots of heritage, lots of history, lots of men in white gloves saying words like “prestige” while polishing something that costs more than your car.
And then along comes BA111OD — a brand with a name that looks like someone smashed their keyboard, but somehow ended up producing some of the coolest, most disruptive watches coming out of Switzerland today.
Think of BA111OD as that one mate who turns up to a black-tie event wearing a velvet suit and trainers. Technically not following the rules… but somehow absolutely nailing it.
A Brand Born From 1775… But Made for 2025
While BA111OD feels modern, bold, and a bit rebellious, the roots go absurdly far back — as in 1775, back when half of Europe still thought bathing was optional. The founder, Thomas Baillod, comes from a long line of watchmakers, and instead of clinging to dusty traditions, he basically said:
“What if we do Swiss watchmaking… but actually make it exciting?”
Thus, BA111OD was born: equal parts heritage, madness, innovation and “let’s have a go and see what happens.”
We-Commerce: Because Why Should Retail Have All the Fun?
BA111OD doesn’t follow the standard “stick it in a shop and add a few zeros” model.
Instead, they use what they call we-commerce — a fancy way of saying:
“We trust the community more than we trust middlemen.”
Owners can even become “Afluendors,” a sort of ambassador-meets-enthusiast role that lets fans be part of the brand’s growth. Imagine if Rolex said, “Yeah mate, you fancy selling a few Submariners for us?” Exactly. Mental. But brilliant.
Proper Swiss Craftsmanship (With a Rebellious Wink)
Despite their edgy attitude, the watches themselves are very much the real deal:
Designed in Neuchâtel by an in-house designer
Assembled by actual Swiss watchmakers (not a bloke behind the pub)
Movements ranging from open-heart automatics to full-on flying tourbillons
Quality that punches way above its price tag
BA111OD feels like a microbrand that somehow wandered into haute horology… and wasn’t asked to leave.
Experiences, Not Just Watches
BA111OD doesn’t just hand you a box and say “cheers then.”
They actually invite you to their home turf in Switzerland to assemble a watch, tour their ateliers, meet the founder, and basically live your best watch-nerd life.
It’s like a school trip, but with better food and significantly more tourbillons.
Winding things up
BA111OD is bold. It’s fun. It’s Swiss watchmaking without the snobbery, the velvet ropes, or the 12-year waiting lists.
It gives you complications that usually cost a kidney, wrapped inside genuinely fresh design, all while flipping the traditional luxury model on its head.
If you like your watches with personality, innovation, and a slightly rebellious glint… BA111OD might just be the brand you fall in love with next.
