Terms and Conditions
Welcome to The Wind Up. By accessing or using our website (www.the-wind-up.com), you agree to be bound by these Terms and Conditions. If you do not agree with any part of these terms, please do not use our website.
1. About Us
The Wind Up is a UK-based independent blog offering news, reviews, and commentary on watches, horology, and related lifestyle content. All views expressed are personal opinions and should not be considered professional advice or endorsements unless explicitly stated.
2. Intellectual Property
Unless otherwise stated, all content published on this site—including text, graphics, logos, and design—is the property of The Wind Up or its contributors and is protected by UK copyright laws. You may not reproduce, republish, or redistribute our content without prior written consent.
3. Use of Third-Party Images
We may use images from third-party sources under appropriate licensing or with credit to the original creator. While we strive to ensure all content is used legally and ethically, any inadvertent misuse will be corrected promptly upon notification.
If you believe any image or content on this site infringes your copyright, please contact us and we will take appropriate action.
4. User-Generated Content
If you submit comments, reviews, or other content to the site:
You grant us a non-exclusive, royalty-free license to use, reproduce, and display that content.
You confirm that your content does not infringe any third-party rights.
We reserve the right to remove or edit any user-submitted content at our discretion.
5. Opinions and Editorial Content
All articles and reviews published on The Wind Up reflect the personal views of the author at the time of writing. These views do not represent those of any brands, companies, or partners mentioned—unless explicitly disclosed.
We aim for accuracy and fairness but cannot guarantee completeness or ongoing accuracy, especially where opinions or subjective assessments are involved.
6. External Links
Our website may contain links to external websites. These links are provided for informational purposes only and do not imply endorsement. We are not responsible for the content or practices of any third-party sites.
7. Limitation of Liability
To the fullest extent permitted by UK law, The Wind Up disclaims any liability for loss or damage arising from your use of, or reliance on, this website or its content. This includes (but is not limited to) indirect or consequential damages, data loss, or interruption of service.
8. Changes to These Terms
We may update these Terms from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the website after changes are made constitutes acceptance of the revised Terms.
9. Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the English courts.
10. Contact Us
If you have any questions or concerns about these Terms or anything else on The Wind Up, please get in touch via this link.
11. Advertising
Advertising Requests
Any person or business ("Advertiser") wishing to place advertising on the-wind-up.com must submit an advertising request through our “Advertise” page or by contacting us directly. All advertising orders are subject to availability, our prior written approval, and these Terms.
Approval and Content
We reserve the right, at our absolute discretion, to refuse, omit, suspend, or cancel any advertisement or campaign at any time.
The Advertiser must submit all ad creative (images, copy, links) (“Materials”) to us for review. We may require changes if the Materials:
are unlawful, misleading, defamatory, obscene, or socially unacceptable;
violate any applicable laws or regulations;
fail to comply with relevant industry codes (including but not limited to the UK’s CAP Code).
The Advertiser warrants that all Materials are accurate, not infringing on third-party rights, and compliant with applicable advertising rules (including ASA / CAP Code).
Rates, Payment, and Invoicing
Advertising rates will be based on our current rate card, which may be updated from time to time.
We will issue an invoice for the agreed advertising charge. Payment will be made before the advert goes live.
If payment is not made within the agreed terms, we reserve the right to withhold or remove the advertisement.
Placement, Duration, and Modifications
We will use reasonable efforts to place the advertisement in the agreed position, but cannot guarantee a specific slot unless explicitly agreed.
We reserve the right to modify the placement (for example, change page or section) if necessary, provided we inform the Advertiser in advance, and such modifications do not materially reduce the agreed campaign value.
Advertisements will run for the duration agreed in the order. If the Advertiser wishes to extend or change the campaign, they must submit a new request, which is subject to space and our discretion.
Indemnity
The Advertiser agrees to indemnify, defend and hold harmless The Wind Up (and its directors, employees, agents) from any claims, losses, liabilities, costs, or expenses (including legal fees) arising from or related to:
any Materials submitted by the Advertiser;
the Advertiser’s breach of any warranties given;
any claim that the Materials violate third-party rights (including intellectual property rights).
Limitation of Liability
Except where prohibited by law, our liability to the Advertiser for any claim arising from or in connection with the advertising campaign shall be limited to the amount paid by the Advertiser for the relevant advertisement(s).
We are not liable for any indirect or consequential losses (e.g., loss of business, lost profits) arising out of or connected to the campaign.
Compliance with Law and Industry Codes
All advertising must comply with applicable laws, regulations, and self-regulatory codes (including, but not limited to, the UK CAP Code administered by the ASA).
The Advertiser must ensure that any “significant conditions” in a promotion are clearly communicated, as required by ASA / CAP guidance. ASA+1
Cancellation
If the Advertiser cancels a campaign before it starts, cancellation charges may apply. The exact fee will depend on how early the cancellation is made.
If we cancel the campaign for reasons attributable to us (e.g., site technical issues), we will refund the Advertiser for any unserved portion of the campaign, or credit them for future campaigns (at our discretion).
Data and Reporting
We do not guarantee any particular performance or conversion metrics.
Termination
Either party may terminate the advertising arrangement in accordance with the terms agreed in writing in their order / contract.
On termination, all unpaid amounts for work already performed (or space reserved) become due immediately.