Terms and Conditions
Welcome to The Wind Up. By accessing or using our website (www.the-wind-up.com), you agree to be bound by these Terms and Conditions. If you do not agree with any part of these terms, please do not use our website.
1. About Us
The Wind Up is a UK-based independent blog offering news, reviews, and commentary on watches, horology, and related lifestyle content. All views expressed are personal opinions and should not be considered professional advice or endorsements unless explicitly stated.
2. Intellectual Property
Unless otherwise stated, all content published on this site, including text, graphics, logos, and design is the property of The Wind Up or its contributors and is protected by UK copyright laws. You may not reproduce, republish, or redistribute our content without prior written consent.
“The Wind Up” is also a UK Registered Trademark owned by The Wind Up.
3. Use of Third-Party Images
We may use images from third-party sources under appropriate licensing or with credit to the original creator. While we strive to ensure all content is used legally and ethically, any inadvertent misuse will be corrected promptly upon notification.
If you believe any image or content on this site infringes your copyright, please contact us and we will take appropriate action.
4. User-Generated Content
If you submit comments, reviews, or other content to the site:
You grant us a non-exclusive, royalty-free license to use, reproduce, and display that content.
You confirm that your content does not infringe any third-party rights.
We reserve the right to remove or edit any user-submitted content at our discretion.
5. Opinions and Editorial Content
All articles and reviews published on The Wind Up reflect the personal views of the author at the time of writing. These views do not represent those of any brands, companies, or partners mentioned—unless explicitly disclosed.
We aim for accuracy and fairness but cannot guarantee completeness or ongoing accuracy, especially where opinions or subjective assessments are involved.
6. External Links
Our website may contain links to external websites. These links are provided for informational purposes only and do not imply endorsement. We are not responsible for the content or practices of any third-party sites.
7. Limitation of Liability
To the fullest extent permitted by UK law, The Wind Up disclaims any liability for loss or damage arising from your use of, or reliance on, this website or its content. This includes (but is not limited to) indirect or consequential damages, data loss, or interruption of service.
8. Changes to These Terms
We may update these Terms from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the website after changes are made constitutes acceptance of the revised Terms.
9. Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the English courts.
10. Contact Us
If you have any questions or concerns about these Terms or anything else on The Wind Up, please get in touch via this link.
11. Advertising Banners
Advertising Requests
Any person or business ("Advertiser") wishing to place advertising on the-wind-up.com must submit an advertising request through our “Advertise” page or by contacting us directly. All advertising orders are subject to availability, our prior written approval, and these Terms.
Approval and Content
We reserve the right, at our absolute discretion, to refuse, omit, suspend, or cancel any advertisement or campaign at any time.
The Advertiser must submit all ad creative (images, copy, links) (“Materials”) to us for review. We may require changes if the Materials:
are unlawful, misleading, defamatory, obscene, or socially unacceptable;
violate any applicable laws or regulations;
fail to comply with relevant industry codes (including but not limited to the UK’s CAP Code).
The Advertiser warrants that all Materials are accurate, not infringing on third-party rights, and compliant with applicable advertising rules (including ASA / CAP Code).
Rates, Payment, and Invoicing
Advertising rates will be based on our current rate card, which may be updated from time to time.
We will issue an invoice for the agreed advertising charge. Payment will be made before the advert goes live.
If payment is not made within the agreed terms, we reserve the right to withhold or remove the advertisement.
Placement, Duration, and Modifications
We will use reasonable efforts to place the advertisement in the agreed position, but cannot guarantee a specific slot unless explicitly agreed.
We reserve the right to modify the placement (for example, change page or section) if necessary, provided we inform the Advertiser in advance, and such modifications do not materially reduce the agreed campaign value.
Advertisements will run for the duration agreed in the order. If the Advertiser wishes to extend or change the campaign, they must submit a new request, which is subject to space and our discretion.
Indemnity
The Advertiser agrees to indemnify, defend and hold harmless The Wind Up (and its directors, employees, agents) from any claims, losses, liabilities, costs, or expenses (including legal fees) arising from or related to:
any Materials submitted by the Advertiser;
the Advertiser’s breach of any warranties given;
any claim that the Materials violate third-party rights (including intellectual property rights).
Limitation of Liability
Except where prohibited by law, our liability to the Advertiser for any claim arising from or in connection with the advertising campaign shall be limited to the amount paid by the Advertiser for the relevant advertisement(s).
We are not liable for any indirect or consequential losses (e.g., loss of business, lost profits) arising out of or connected to the campaign.
Compliance with Law and Industry Codes
All advertising must comply with applicable laws, regulations, and self-regulatory codes (including, but not limited to, the UK CAP Code administered by the ASA).
The Advertiser must ensure that any “significant conditions” in a promotion are clearly communicated, as required by ASA / CAP guidance. ASA+1
Cancellation
If the Advertiser cancels a campaign before it starts, cancellation charges may apply. The exact fee will depend on how early the cancellation is made.
If we cancel the campaign for reasons attributable to us (e.g., site technical issues), we will refund the Advertiser for any unserved portion of the campaign, or credit them for future campaigns (at our discretion).
Data and Reporting
We do not guarantee any particular performance or conversion metrics.
Termination
Either party may terminate the advertising arrangement in accordance with the terms agreed in writing in their order / contract.
On termination, all unpaid amounts for work already performed (or space reserved) become due immediately.
12. Sponsored Content Articles
Definitions
“Publisher” refers to The Wind Up.
“Client” refers to the advertiser, brand, or agency purchasing sponsored content.
“Sponsored Content” refers to any article, feature, review, or promotional material published in exchange for payment or other commercial consideration.
Editorial Approval and Discretion
All Sponsored Content is subject to final editorial review and approval at the sole discretion of the Publisher.
The Publisher reserves the right to decline, edit, amend, or request revisions to any submitted content prior to publication.
Content must be appropriate for the Publisher’s readership, which is focused on affordable luxury watches, horology, lifestyle, and related subject matter.
The Publisher will not publish content that:
Contains negative, defamatory, malicious, or misleading statements
Includes strong political messaging, political advocacy, or partisan commentary
Promotes inflammatory, discriminatory, or reputationally harmful material
Falls outside the scope of the Publisher’s editorial focus
Does not meet the Publisher’s quality, tone, or brand standards
Publication is not guaranteed until written approval has been provided by the Publisher.
Editorial Control
The Publisher retains full editorial control over:
Headline and subheadings
Body copy
Images and formatting
Internal links
Tone and structure
The Publisher may make reasonable edits for clarity, style, legal compliance, or brand alignment without further approval from the Client.
Disclosure and Compliance
The Publisher reserves the right to apply appropriate disclosure in accordance with UK advertising and consumer protection regulations, including guidance issued by the Advertising Standards Authority.
The Publisher will determine whether and how Sponsored Content is labelled in order to remain compliant with applicable law and search engine guidelines.
Links
Where links are agreed as part of a placement:
The number and placement of links must be agreed in writing prior to publication
The Publisher reserves the right to amend anchor text for readability and editorial consistency
The Publisher will not guarantee specific search engine performance or ranking outcomes
Links may be amended or removed if required for legal, technical, or reputational reasons.
Homepage and Placement
Where homepage visibility is agreed, the Sponsored Content will appear within the Publisher’s standard content feed and remain accessible via relevant category pages.
Exact positioning cannot be guaranteed due to ongoing editorial scheduling.
Permanence and Removal
Unless otherwise agreed in writing, Sponsored Content will remain live for a minimum period of twelve months from publication.
The Publisher reserves the right to remove or amend content at any time if:
It is found to be in breach of these Terms
It poses legal or reputational risk
The Client’s business activities materially change in a way that conflicts with the Publisher’s brand
No refunds will be issued following publication unless otherwise agreed in writing.
Payment Terms
Full payment is required prior to publication unless otherwise agreed in writing. Invoicing will come from our parent company Jump Creative.
Late payments may result in delayed publication.
All fees are non refundable once content has been published.
Indemnity
The Client warrants that all submitted materials:
Are accurate and not misleading
Do not infringe intellectual property rights
Do not breach applicable laws or regulations
The Client agrees to indemnify and hold harmless the Publisher against any claims, damages, or liabilities arising from the publication of the Sponsored Content.
Limitation of Liability
The Publisher shall not be liable for indirect, consequential, or commercial losses arising from the publication of Sponsored Content.
No guarantees are provided regarding traffic, engagement, or search engine performance.
Governing Law
These Terms shall be governed by and construed in accordance with the laws of England and Wales.