Christopher Ward Unveils The Twelve 660 at only 6.6mm thin

New Release

28 Aug

Brace yourselves (pun absolutely intended): Christopher Ward proudly unveils The Twelve 660, a refined 38 mm integrated-bracelet timepiece that’s more than just a watch—it’s a sartorial statement with substance.

Say hello to the new formal—the effortlessly refined Twelve 660. With its reimagined 12-sided case measuring a mere 6.6 mm in height, a slimline bracelet and a pared-back aesthetic that removes anything unnecessary, it’s elegance distilled. Born from restraint and crafted with intent, this is a dress watch that’s deceptively simple, quietly decadent, and a modern definition of luxury.

The Twelve 660 isn’t slim for show—it’s slim with purpose. A quietly confident dress piece where every detail is intentional, allowing its refined design to speak louder than words.

Both the case and integrated bracelet have been re-engineered: slimmer, more fluid, and more comfortable than ever. The metal flows effortlessly from case to link to clasp, where a new super-thin buckle with hidden pushers completes the silhouette.

The dial has also evolved. The bold 3D texture of previous Twelves gives way to a fine granular finish, allowing the brushed and polished indexes to shine. Applied markers and the twin-flags logo elevate the aesthetic, ensuring the purity of timekeeping is always centre stage.

Driving this all-watch elegance is the hand-wound Sellita SW210, extensively modified by Christopher Ward. Through the exhibition back, you’ll glimpse high-grade finishing, a bespoke train bridge, and craftsmanship from the same expert Swiss partners behind the acclaimed C1 Bel Canto.

Choose your style: a striking ultra-black DLC finish, or stainless steel in blue, green, or silver. Whichever you pick, The Twelve 660 defines modern refinement.

At the heart of the Twelve 660 lies the Sellita SW210: a slender 19-jewel, hand-wound calibre with a 42-hour power reserve, beating at a precise 28,800 vibrations per hour. Measuring just 3.35 mm in height and 26 mm across, it’s as compact as it is dependable—celebrated for its reliability, accuracy, and long life.