Farer Watches: The British Brand Giving Swiss Time a Run for Its Money
When you think of great watches, your mind probably darts straight to Switzerland — land of fondue, neutrality, and ticking excellence. But nestled in the heart of Britain, Farer is quietly (and stylishly) proving that the English can give the Swiss a serious run for their money. And they’re doing it with colour, charm, and a healthy dose of wanderlust.
It All Started With a Map and a Dream
Launched in 2015 by a small band of design obsessives, Farer was born out of a simple idea: to create beautifully crafted watches that blend British design with Swiss precision. The name itself – “Farer” – is a nod to the spirit of adventure. Think vintage explorers, golden age travel, and that tingle you get when your boarding pass says “Gate Open.”
Rather than reinvent the wheel (or in this case, the dial), Farer focused on timeless styles with contemporary flair. They brought back the bold colours, fun textures, and retro details most watch brands had long forgotten — and people loved it.
Credit - Farer
Design in Britain, Built in Switzerland
Farer took the best of both worlds: all watches are designed in the UK, but they’re assembled in Switzerland by some of the most respected watchmakers in the game. That means you get all the precision and reliability of a Swiss movement, with a very British sense of individuality. It’s a bit like James Bond with a Swiss passport.
Whether it’s the hand-wound Stanhope, the GMT-loving Lander, or one of their Aqua Compressors built for underwater escapades, every model screams quality. But not in a shouty way — in the quiet, confident tone of someone who knows they’ve nailed the brief.
No Middlemen, No Mark-Ups, No Nonsense
Another reason people love Farer? They don’t play the luxury markup game. By selling directly online (and avoiding the glitzy showroom overheads), they’ve kept prices refreshingly fair. You’re paying for craftsmanship and creativity — not the rent on a marble-floored boutique in Mayfair.
And the result? A loyal fanbase of collectors, creatives, and casual wearers who appreciate a watch that doesn’t just tell the time, but tells a story.
Credit - Farer
Credit - Farer
Credit - Farer
The Colourful Side of Timekeeping
Most brands stick to black, white, and silver like it’s a uniform. Farer? They turned the dial (literally) and embraced vibrant colour schemes, playful typography, and unexpected combinations. Bright blue faces, bronze cases, orange GMT hands — these are watches that make a statement without being loud.
They’ve become known for design-forward pieces that still hold their own in a room full of Rolexes — which, let’s face it, is no small feat.
What’s Next for Farer?
With a growing collection that now includes chronographs, automatics, and dive watches, Farer is showing no signs of slowing down. They’re leading a new wave of British watchmaking — one that’s bold, independent, and unafraid to do things differently.
In a world full of copy-paste luxury, Farer is a breath of fresh, sea-salted British air. So whether you're an adventurer at heart, a design nerd, or just someone who wants a watch that sparks joy every time you check the time — Farer’s got your wrist covered.
Discover more at farer.com.
