Furlan Marri: The Microbrand That’s Giving the Swiss Giants Sleepless Nights
If you're the kind of person who thinks a decent watch needs to cost more than your first car, you might want to look away now (or actually—don’t, because this might change your life. Or at least your wrist).
Meet Furlan Marri — a microbrand that’s less about horological heritage and more about pure, unfiltered style with a wink to vintage design and a very modern attitude. Founded in 2021 by Andrea Furlan and Hamad Al Marri (hence the name – nothing to do with pasta or Game of Thrones), this Swiss-based brand came rocketing out of the blocks with a Kickstarter campaign that raised over a million quid. Not bad for a startup with no hundred-year legacy or dodgy royal endorsement.
Credit - Furlan Marri
Credit - Furlan Marri
Credit - Furlan Marri
What Makes Furlan Marri Tick (Pun Very Much Intended)
At first glance, Furlan Marri watches look like they should be tucked inside an old-school Patek Philippe catalogue – vintage chronograph vibes, gorgeous details, and an unmistakable charm that suggests you know your Minerva from your Miyota. But here’s the twist: they’re powered by mainly meca-quartz movements (yes, quartz, but classy) and aimed squarely at enthusiasts who want high design without selling a kidney. They also offer a higher range mentioned below containing some beautiful hand wound movements.
The value proposition is ridiculous – in the best possible way. You get finely finished cases, applied numerals, engraved casebacks, and attention to detail that would make most Swiss brands blush. All at a price that wouldn’t make your overdraft weep.
Credit - Furlan Marri
The Star of the Show: The Furlan Marri Disco Verde - CHF 2,500.00
Enter stage left: the Disco Verde, a green and cream dialled beauty that’s about as subtle as a peacock at a black-tie dinner — and all the better for it.
With its deep emerald green dial, brushed chapter ring and funky engraved pushers, the Disco Verde is Furlan Marri at its most confident. The watch channels pure 1970s flair without straying into gimmick territory. It’s got that rare quality of being eye-catching without being shouty – like a vintage sports car parked in the right postcode.
The 38mm case is a sweet spot for almost any wrist, the ultra thin Peseux hand wound movement keeps things slim and precise, and the finishing? Genuinely impressive. It’s a bold choice, but if you’re wearing a watch called Disco Verde, you’re not in the market for normal.
This one originally sold out faster than you can say “neo-vintage chronograph”, so if you spot one on someone’s wrist, you’re legally required to compliment them.
Credit - Furlan Marri
Credit - Furlan Marri
Why You Should Care
Furlan Marri isn’t just another microbrand cashing in on the retro trend. They’ve managed to do something that feels oddly rare in the watch world: make watches that are fun. They don’t scream status, they whisper taste. And while the design cues are lovingly borrowed from some of the greats, there’s a genuine sense of personality in everything they do – a bit of flair, a bit of cheek, and a lot of thought.
Plus, their move into mechanical territory with limited editions and collaborations suggests there’s more to come. They’ve already dipped their toes into the world of hand-wound calibres, and the results are – surprise, surprise – rather lovely.
Final Thoughts: A Watch Brand Worth Watching
In a world filled with overpriced steel sports watches and influencers flogging dropshipped “minimalist timepieces,” Furlan Marri is a breath of fresh, Swiss-tinged air. Whether you’re a seasoned collector or just someone who likes nice things that tell the time, this is a brand that’s well worth a second look.
If you do decide to pick one up, don’t be surprised if strangers start complimenting your wrist. Just nod graciously and pretend you’re the sort of person who definitely knows how a column wheel works.
