Seiko X Pepsi Limited Edition Release
Stop the press: Seiko has finally made the “Pepsi watch” thing official. No more nicknames—Seiko now has Pepsi’s blessing on two limited‑edition Seiko 5 Sports models, each decked out head‑to‑toe in cola branding. And yes, they come in Pepsi‑can‑style packaging.
Credit - Seiko
Credit - Seiko
Credit - Seiko
The All‑Black GMT: Reference SSK047K1
Bold and modern, this chic GMT carries Pepsi branding in stealth mode:
A 42.5 mm hard‑coated black PVD case
Bidirectional red‑and‑blue 24‑hour bezel
Matte black dial with Pepsi logo at six o’clock
Black silicone strap — a first for any Seiko 5 GMT — embossed with “PEPSI” and the globe logo
Powered by calibre 4R34 with GMT function, ~66‑hour power reserve
100 m water resistance, with smoked exhibition case back showing the modern Pepsi globe, and a serial number engraved
It’s priced at around £470 (~€540 or $625) and limited to 7,000 pieces. SOLD OUT
Credit - Seiko
Credit - Seiko
Credit - Seiko
The Silver‑White Diver: Reference SRPL99
If nostalgia had a watch, it would be this:
Compact 38 mm stainless steel case with brushed three‑link bracelet
Silver‑white dial inspired by 1990s Pepsi cans, complete with vintage Pepsi logo at six
Unidirectional dive bezel: red for the first 20 mins, then blue
Day‑date display, powered by calibre 4R36 (~41‑hour reserve)
100 m water resistance, Hardlex crystal, and see‑through caseback with retro logo and serial number
Priced at about £330 - Buy Now.
Why This Collaboration Pops
Permission where none existed – Unlike Rolex's unofficial forever-Pepsi GMTs, this is Seiko’s first official watch collab with the cola giant. Enough said.
Two distinct vibes – The GMT is sleek, sporty, and boldly modern; the dive model oozes retro charm without feeling old‑hat.
Packaging that winks – Watches come in metal tins styled like Pepsi cans: black for the GMT, silver '90s for the diver. Memorable and cheeky.
Affordable fizz – Both sub‑£500 means you can enjoy that red‑blue bezel look officially, without remortgaging your apartment.
Essence on a Wrist
SSK047 GMT: sporting black‑oft‑the‑night looks, robust, travel ready – perfect if you want colour‑pop subtlety.
SRPL99 Diver: bright, joyful, vintage Pepsi nostalgia – the gentler option, ideal for daily wear with personality.
Final Sip
Seiko’s Pepsi collab is more than just another forced brand crossover. It’s a cheeky, well‑executed homage to watch collecting culture, blending affordability, bold design, and authentic branding. These two limited‑edition pieces prove Seiko can steal Rolex’s thunder—but with cans instead of cases.
Whether you're after everyday GMT functionality or a playful retro diver with personality, either model offers a fizzy twist to your wrist game. But don’t wait: with just 7,000 of each, once they’re gone, there’s no refills. - Official website.
