Singer, The Company That Reimagines Porsches, Sells Watches!
Back in July, we wrote an article about the correlation between watches and cars, and how they usually come hand in hand (or wrist on wrist). Well, we all know Singer Vehicle Design, those magicians who take classic Porsche 911s and re-engineer them into rolling works of art. Well, they’ve branched out: the same obsession with lines, engines, and detail is now beating inside wrist-watches.
But these aren’t your typical “car-watch tie-ins” with a logo lazily slapped on the dial. Singer Reimagined has gone full horological, with independent movements, clever displays, bold designs, and eye-watering price tags. Think of it as strapping a custom Porsche to your arm—minus the petrol smell.
So, buckle up—here are the current models, what makes them tick, and why they’re just as much fun as a flat-six on full song.
Credit - Singer
Credit - Singer
The Current Garage of Timepieces
Caballero Line
Caballero Piano Black SR701-1 – Minimalist solo-tempo with a glossy piano-black dial. A sharp tuxedo for your wrist.
Caballero Empire Green SR701-2 – Same suave design but dressed in British-racing-inspired green.
Caballero Petrol Blue SR701-3 – Petrol blue dial, because who doesn’t want their watch to sound like an exhaust note?
Heritage Collection
Heritage Empire Green SR602 – A vintage-inspired chronograph with a racing-green dial.
Heritage Piano Black SR601 – Same retro charm, but with a sleek black lacquered finish.
1969 Collection
1969 Chrono SR201 – Retro-style chronograph, compact and wearable at around 40mm.
1969 Chrono Sunray Grey SR201-S – A softer, grey sunburst dial version.
Chrono Bronzo SR203 – The same but in bronze—destined to age like a fine single malt.
1969 Timer Original SR301 – A stripped-down timer version, more tool-watch than dress-watch.
1969 Timer Sunray Grey SR301-S – The timer with a slick grey finish.
1969 Timer Bronzo SR303 – Yes, another bronze beast—because patina is character.
DiveTrack
Divetrack Automatic 24H Central Chronograph – Imagine a dive watch that mated with a track timer, then went to the gym daily. It’s huge, bold, and unapologetically overbuilt.
Flytrack Collection
Flytrack Prime Edition Tachymeter – For timing speed.
Flytrack Prime Edition Pulsometer – For timing your heart rate after looking at the price tag.
Flytrack Prime Edition Telemeter – For measuring the distance to that thunderstorm you’ll never actually use it for.
Flytrack Barista – Yes, a coffee-themed watch. Because Singer knows what fuels most collectors.
Track1 Series
Track1 Flamboyant Edition – Singer’s flagship central-chronograph gone wild, with bold styling.
Track1 Hong Kong Edition – A special edition with a nod to Hong Kong, full of unique details.
Credit - Singer
Credit - Singer
Credit - Singer
Credit - Singer
What Makes Them Special
Design & Display – Singer flips the script. The Track1 puts chronograph counters front and centre, while the time is relegated to rotating discs around the dial. Unconventional? Absolutely. Clever? You bet.
Movement Pedigree – Behind the flashy dials are some serious engines. From Agenhor’s high-end chronograph calibres to re-worked vintage Valjoux movements, these aren’t your average Swiss tickers.
Sizes & Wearability – Warning: not all of these will slip under a shirt cuff. Some models, like the Divetrack, are wrist-dominators. The 1969 Collection, however, tones things down with 40mm cases and vintage proportions.
Materials & Finishes – Piano blacks, racing greens, bronze cases, petrol blues—Singer clearly believes watches should be as expressive as their cars.
The New Caballero – The Caballero line shows Singer can do restraint. A simpler time-only model with a six-day power reserve, it’s a more approachable entry into their world.
The Downsides
Practicality – Some models are large, heavy, or complicated. A Divetrack isn’t exactly discreet at dinner.
Price – These are luxury, boutique creations, often produced in small runs. Think “collector’s piece,” not “daily beater.”
Complexity – Amazing movements mean equally complex servicing bills.
Legibility – Not all dials are quick to read. If you want instant clarity, some displays require practice.
Verdict
If Singer Reimagined were a car, it would be a restomod 911 with a screaming engine, modern suspension, and custom paint. These watches are just as bold: quirky, beautifully made, and engineered for people who appreciate mechanics as much as aesthetics.
The Caballero brings a touch of everyday refinement, the 1969 Collection scratches the vintage itch, and the Track1 remains a mechanical spectacle. In short: Singer hasn’t just strapped wheels to a watch—they’ve re-engineered time itself, and done it with a grin.
