Studio Underd0g x Massena LAB 03 SERIES – Champagne & Caviar
A bold new collaboration
In a surprising yet sophisticated move, independent British micro-brand Studio Underd0g has teamed up with American‐Swiss collaborative label Massena LAB to release the 03 SERIES “Champagne & Caviar” — a limited‐edition timepiece that leans into flair and horological substance. Priced at £1,750 GBP, the watch is limited to just 200 pieces, with release set for 11 November at 15:00 GMT.
Design & concept: playful luxury
The concept behind the watch lives up to its name. Studio Underd0g describes the pairing of champagne and caviar as “something special to symbolise watch-making at its most inspirational and unexpected”.
Key design flourishes:
A “generously-portioned pot of caviar” motif is visible in the large “big-eye” sub-dial at 3 o’clock, cleverly re-imagined via modern machining.
The chronograph seconds hand ends in the shape of a miniature champagne bottle — a whimsical nod to the “champagne” half of the title.
The dial itself features a radial brushed base and a coarse dégradé top dial, giving texture and depth to the finish.
The case, though modest in diameter, uses a three-part construction in 316L stainless steel, giving robustness and presence.
Technical specifications
This is not just a fun design piece — the specification backs up real horological credibility:
Case dimensions: Ø 38.5 mm, thickness 13.6 mm, lug-to-lug 44.5 mm.
Movement: Swiss made Sellita SW510 M, a monopusher, manual-winding chronograph calibre with about 63 hours power-reserve.
Dial: Sapphire crystals, Super-LumiNova C3 lume, radial brushed base + dégradé top-dial.
Strap: Pebble-grain calfskin, quick-release spring bars, tapered from 20 mm to 16 mm.
Water resistance: 5 ATM (so light splash resistant, but not for diving).
Brand & provenance
Studio Underd0g emphasises its independent credentials: the watch is Assembled in Great Britain and undergoes thorough QC including demagnetisation, regulation in three positions, and comes with a report card.
Massena LAB enters as collaborator: founded by collector/industry expert William Massena, the label works to propose unusual watch concepts “beyond the offerings from their collection”, playing with independent style and heritage cues.
Why this release matters
Limited scarcity: Only 200 pieces – for collectors, that immediately adds appeal.
Micro-brand muscle: Studio Underd0g may not yet carry the weight of traditional luxury names, but they’re building a reputation for quality and distinctiveness.
Independent spirit: The collaboration with Massena LAB signals serious intent—this isn’t a fashion watch with a quartz movement; the SW510 M is something to note.
Design story: The champagne & caviar motif walks the line between playful and tasteful. For watch lovers who like a little personality, but still fine finishing and mechanical credibility, this ticks the boxes.
Size and wearability: At 38.5 mm diameter, it’s well within conventional, comfortable proportions (especially compared with many oversized modern watches).
Considerations / caveats
The 5 ATM water-resistance means it’s not built for heavy water exposure — more refined daily wear rather than sports use.
As with many limited editions from smaller brands, resale and service networks may be more niche compared to larger house names — potential owners should consider long-term support.
With a quirky design story, this watch may appeal more to those who favour distinctive flair over ultra-conservative dress-watch styling.
Verdict
The “Champagne & Caviar” from Studio Underd0g x Massena LAB is a compelling proposition for the discerning collector who seeks something different: mechanical substance (monopusher chronograph, Swiss movement), refined independent craftsmanship (UK assembly, small batch), and a design that has fun without descending into gimmick. At £1,750 for a 200-piece run, it offers a rare mix of rarity, mechanical interest, and design personality.
If you’re looking for a conversation starter on the wrist that still delivers on serious watchmaking credentials, this might just be one to mark in your calendar for 11 November.
