The Wonderful World of Undone — Watches That Aren’t Just Timepieces They Are Conversations
If you have ever looked down at your wrist and thought this is nice but it could be far more me then Undone might be about to become your new favourite watch brand. Built around creativity and personal expression, Undone does not just sell watches. It gives you options. And in watch terms, that is a very good thing.
Undone does three things and does them very well. Ready made watches, fully custom made pieces and collaboration watches that come with a bit of cultural swagger.
Undone Watches Ready When You Are
First up are Undone’s own watches. These are the grab and go options for those who want great design without waiting around or making a hundred decisions. The styling leans heavily on vintage inspiration but with modern reliability and sensible everyday wearability.
Chronographs, dive inspired pieces and classic field style watches all feature, each one feeling thoughtfully put together rather than rushed off a production line. They are the sort of watches that work just as well with a shirt as they do with a hoodie, which frankly is how most of us live.
They are dependable, good looking and easy to live with. Sometimes that is exactly what you want.
Credit - Undone
Custom Design Made Just For You
Now this is where Undone really starts to show off.
Their custom design service lets you build a watch from the ground up. You choose the case, dial, hands, strap and movement. You can add personal details too, including text or images on the case back. Every watch is made to order, assembled specifically for the person who designed it.
This is not a novelty add on. It is proper watch making with personality baked in. Whether you want something subtle and personal or loud and unapologetic, Undone gives you the freedom to make it happen.
It is the closest thing to bespoke watch ownership without needing a second mortgage or a three year waiting list.
Credit - Undone
Collaboration Watches With Proper Personality
Then there are the collaborations. Undone has built a reputation for teaming up with brands and icons that actually make sense. These watches are not about slapping a logo on a dial and calling it a day. They are carefully thought out designs that blend Undone’s watch making style with the identity of the collaborator.
From pop culture to motorsport and beyond, these limited runs add a layer of storytelling that collectors love. They feel special because they are. Miss one and you may not get another chance.
If you like your watches with a bit of cultural relevance and a talking point attached, this is where you will find it.
Winding Things Up
Undone works because it gives people choice. You can buy something ready to wear, you can design something that feels deeply personal or you can pick up a collaboration watch that captures a moment in time.
In a market full of brands telling you what you should like, Undone asks what you want instead. And that is refreshing.
A watch should tell the time, but the best ones also tell a story. With Undone, that story is entirely up to you.
