Bell & Ross, New Releases, The Key Details And Our Take
Bell and Ross are a firm favourite at TWU, so you can imagine our joy when they dropped a full spread of new releases that lean into the brand’s trademark madness and unmistakable style. These are watches built around instrument design you can read at a glance, but this time with far more variety in materials, sizing, and just how bold the dials are willing to be. Across the 17 new models, the collection naturally falls into three camps: BR 05 for urban daily wear, BR X3 for the technical flex, and BR 03 for the square tool watch that started it all.
Let’s get into it. Below is a straight, easy read-through of each watch, what it is, what matters, and what we think.
BR 05: the city watch line gets sharper, smaller, and more experimental
Credit - Bell & Ross
BR05 Grey Mirror Steel - £5300
This is the minimalist statement piece of the bunch, all about polished steel and reflections. It drops the date for a cleaner dial and keeps the wearable BR 05 proportions with 100 metres water resistance. (Bell & Ross)
Our take: Very Bell and Ross in spirit, simple, architectural, and a bit cheeky. The no date choice makes it feel more premium, and also more niche.
Credit - Bell & Ross
Skeleton Phantom Ceramic BR05 - £9500
Stealthy black ceramic, skeletonised movement on show, limited to 500 pieces. (Bell & Ross)
Our take: This is the BR 05 that finally looks like it is trying to be a serious modern luxury sports watch, rather than just a cool square alternative. It will not be for everyone, but it is probably the most “high end” feeling BR 05 of the lot.
Credit - Bell & Ross
BR05 36mm Black Steel - £4000
Bell and Ross has properly answered the “love it but it wears big” crowd with a 36 by 36 mm case and slim 8.5 mm thickness. (Bell & Ross)
Our take: Sensible move, and it makes the BR 05 feel less like a statement and more like a daily. This will bring new buyers in.
Credit - Bell & Ross
BR05 36mm Ice Blue Steel - £4000
Same smaller case, with a glossy light blue sunray dial. (Bell & Ross)
Our take: This is the fun one. Ice blue can be overdone, but the square case keeps it crisp.
Credit - Bell & Ross
BR05 Chrono Patrouille de France - £6500
A 42 mm BR 05 chronograph tied to the Patrouille de France partnership, limited to 500 pieces. (Bell & Ross)
Our take: If you like your collaborations subtle, this might be a touch on the nose. If you like aviation heritage and colour pops, it is a strong release and the BR 05 chrono format suits it.
BR X3: the technical line that is set to be the brand’s flagship
Credit - Bell & Ross
BRX3 Tourbillon Micro Rotor - POA
This is the halo piece: a tourbillon plus micro rotor automatic, limited to 25 pieces, with pricing that puts it straight into serious territory. (Bell & Ross)
Our take: A statement that Bell and Ross want to be taken seriously above the core tool watches. Most people will never see one in person, but it lifts the whole range.
Credit - Bell & Ross
BRX3 Night Vision - £12000
Full “gadget watch” energy, with a strong luminous identity and a limited run of 250 pieces. (Wallpaper*)
Our take: This is exactly the sort of watch Bell and Ross should make. It is dramatic, readable, and unapologetically modern.
Credit - Bell & Ross
BRX3 Black Titanium - £7200
Multi-layer titanium case construction, built to be lightweight and robust, with the X-themed dial architecture. (Bell & Ross)
Our take: The most wearable BR X3 in the lineup. If you want the new case architecture without shouting about it, this is the pick.
Credit - Bell & Ross
BRX3 Blue Steel - £7000
Steel case, blue dial, and the brand positions it as a more refined take on the technical BR X3 idea. (Bell & Ross)
Our take: The “safe” BR X3, in a good way. It is the one most likely to work as a daily, especially if the Night Vision is too loud.
BR 03: new complications, new skeleton work, and proper underwater credibility
Credit - Bell & Ross
BR03 GMT Compass - £4200
A travel-focused BR 03 with a 24-hour bezel, 42 mm case, and a BR CAL 303 automatic with a stated 54-hour power reserve, limited to 500 pieces. (Bell & Ross)
Our take: Genuinely practical, and the compass angle fits the instrument theme. One of the best “does what it says” releases in the list.
Credit - Bell & Ross
BR03 Chrono Rafale Solo Display - £5400
A cockpit-inspired chronograph built for the Rafale Solo Display context, released as a limited edition of 500 pieces. (Bell & Ross)
Our take: This is classic Bell and Ross. It will polarise people who do not like military cues, but if you buy the brand for its aviation DNA, it is bang on.
Credit - Bell & Ross
BR03 Diver Black Bronze - £4600
A 42 mm bronze cased BR 03 Diver, 300 metres water resistance, limited to 999 pieces. (Bell & Ross)
Our take: Brilliant material choice for a diver. Bronze adds warmth and character, and the patina story gives it personality over time.
Credit - Bell & Ross
BR03 Diver Loom Outline - £4700
Black ceramic diver with the “outlined” lume concept, limited to 500 pieces. (Bell & Ross)
Our take: Clever, because it feels modern without being messy. It is still readable, but has a proper design signature at night.
Credit - Bell & Ross
BR03 Skeleton Black Ceramic - £6000
A 41 mm microblasted black ceramic case, skeleton dial, and the brand lists a 54-hour power reserve for the BR CAL 328. (Bell & Ross)
Our take: This is the “grown-up” skeleton. It keeps the tool watch vibe, but adds depth. The ceramic makes it feel purpose-built.
Credit - Bell & Ross
BR03 Skeleton Loom Ceramic - £5900
Bell and Ross leans into lume as a design feature, with Super LumiNova contours and a limited edition positioning on the BR 03 skeleton line. (Bell & Ross)
Our take: It is playful and very on brand. If you buy watches for night time character, this one will be hard to beat.
Credit - Bell & Ross
BR03 Skeleton Grey Steel - £5100
Steel case, skeletonised dial, limited to 250 pieces. (Bell & Ross)
Our take: Probably the most versatile skeleton of the trio. Less tactical than black ceramic, easier to dress up, and still unmistakably Bell and Ross.
Credit - Bell & Ross
BR03 Astro - £4350
A space-themed BR 03, limited to 999 pieces, with Earth placed centrally and the Moon and Mars in orbit on the dial concept. (Bell & Ross)
Our take: Not a “serious” tool watch, and that is the point. It is a conversation piece, and one of the most creative BR 03 dials in ages.
Winding up: What stands out most
Here are our three takeaways from this release batch:
The BR 05 36 mm launch is the biggest real-world move. It makes the collection accessible to a lot more wrists.
BR X3 is Bell & Ross planting a flag higher up the market, especially with the tourbillon micro-rotor.
The BR 03 lineup is the most “Bell and Ross” it has been, with travel tools, aviation tie-ins, lume experiments, and proper divers.