Microbrand Spotlight: Loresum Watches
Credit - Loresum
Looking for a microbrand with real celestial swagger? Meet Loresum, a UK‑born outfit on a quest to bring artful horology to those of us dazzled by the moon, stars… and affordability. Their secret sauce? Bespoke complications and aesthetics that feel bespoke, not budget.
Brand Story & Core Ethos
Designed in the UK, built with care between Hong Kong and the UK
Modules include moonphase (true and double), regulator, jumping‑hour—crafted in‑house, not off‑the‑shelf
They name‑check the golden ratio in their LS02, backing stylistic flair with mathematical precision
Despite luxe materials like aventurine, mother‑of‑pearl and Swiss modules, they edge in at prices around £600–£1,400, with Kickstarter deals touted as a quarter the cost of Christopher Ward pieces.
Fan Reactions
“ Very high end micro brand… par with top manufactures… gold moon contrasted against deep rich blackness… a stunner.”
“ My watch comes with the Miyota 9015… Overall it’s a very nice piece, great finishing and dial details.”
Credit - Loresum
The Creator: Jason Chan
Jason Chan, founder and lead designer at Loresum, brings extensive expertise across every facet of watch design. He’s especially skilled in the technical art of watchmaking and is known for developing innovative, unconventional time-telling systems.
His journey began in December 2017 with the launch of his first brand, JW Watch. Thanks to his vision and dedication, the brand quickly carved out a niche in the watchmaking world. His debut models, JW-01 and JW-02, remain sold out—testament to their lasting appeal. After this initial success, Jason joined the Behrens Original design team, where he contributed to several of their models. Collaborating with an experienced development team allowed him to deepen his knowledge of mechanical design and refine his work with premium-grade modules.
Models in the Line‑Up
LS04 – The True Moonphase Collection
The flagship range. A sleek 39.5 mm timepiece featuring a 29.5‑day “true” moonphase module with Miyota 9015 (or Swiss Sellita SW200‑1) movement
Dial variants:
Aventurine – shimmering midnight sky with semi‑precious sparkle.
Mother‑of‑Pearl – opalescent moon shimmer meets clean steel.
Onyx / Black – dramatic mono‑tone, minimalist moon.
Limited Moon Landing LE: A 200‑piece special with Swiss SW200, onyx dial, a gold‑plated moon etched with the astronaut’s footprint and a cheeky “one small step…” case‑back .
Credit - Loresum LS04
Credit - Loresum LS03
LS05 – Double Moonphase
For those wanting the best of both hemispheres. Dual moon discs for northern and southern phases, perched amid a star‑dot aventurine dial—about £8,500 (pre‑order).
LS03 – The Wandering Moon
A regulator layout with three floating subdials (hrs/mins/secs) and a wandering moon that glides across the dial like celestial calligraphy. Uses Miyota 9015 plus Loresum’s own moon indicator module. Refined, arty, and unique.
LS02 – The Golden Ratio
Open‑worked and regulator‑inspired, this design focuses on proportions guided by the golden ratio, housed within a Miyota 9015. For enthusiasts who love seeing movement and architecture at work .
LS06 – Ellipse Prototype - This is where things get very special…
Fresh off the presses! Loresum recently shared a 3D‑printed ellipse‑case LS06, hinting at a boldly shaped future release. It looks sleek, slim, and promises to shake up the round‑watch status quo. Click to enlarge and enjoy!
Credit - Loresum
Credit - Loresum
Credit - Loresum
Credit - Loresum
Materials & Details Worth Waving Hat To
Moon‑modules built with Behrens, featuring 59‑tooth true phase gear sets.
Sapphire crystals, 5 ATM water resistance.
Swiss Super‑LumiNova® for nighttime dazzle.
Case size 39.5 mm diameter, slim 9–10 mm thickness.
Miyota 9015 (Japan) or Sellita SW200‑1 (Switzerland) — both offer robust accuracy ±20 s/day.
Final Thoughts
Loresum nails it for anyone on the prowl for microbrand glamour—moon‑phase fever, thoughtful modules, and Swiss/Japanese durability without the Swiss‑luxury price tag. Reviews back it up with praise for finishing, dial artistry, and value.
The LS06 prototype shows they’re eager to innovate, not just iterate. If you fancy a moon on your wrist that oozes quality and uniqueness, Loresum is worth a serious nibble.
Let me know if you fancy a deep‑dive on a specific model!
