There are collaborations that make perfect sense on paper, and then there are those that make you wonder why nobody thought of it sooner. Enter Serica and Peugeot, two French names from rather different corners of the design world, coming together to create something that blurs the line between wristwatch and automotive art.
Dubbed the Peugeot RCZ Vision, this futuristic concept car gets a rather special addition to its cabin: a bespoke Serica Ref. 1174 Parade, finished in an exclusive Glacier Blue dial colour. It is a meeting of automotive design and watchmaking that feels less like a marketing exercise and more like a shared appreciation for beautifully considered objects.
And frankly, if your dashboard is going to have a clock, it might as well be a rather lovely one.
A Shared Language Of Design
At the heart of the collaboration is a common philosophy. Both Serica and Peugeot place considerable emphasis on proportion, precision and the idea that every detail should contribute to the overall design. The result is a concept that brings together the heritage of French craftsmanship with a distinctly futuristic aesthetic.
The Peugeot RCZ Vision is a dramatic piece of automotive design, with sculpted bodywork, a low roofline, sharp detailing and a cool, metallic finish. Its exterior looks every inch the modern concept car, while the interior continues the theme through Peugeot’s i Cockpit architecture and its emphasis on driver focused design.
Serica’s contribution is equally considered. Rather than simply placing a conventional clock somewhere on the dashboard, the two design teams have developed an integration module that makes the watch feel like a natural part of the cabin. It is a thoughtful approach that treats the timepiece as a design feature in its own right, rather than an accessory that happens to tell the time.
Meet The Serica Ref. 1174 Parade In Glacier Blue
The star of the show is the Serica Ref. 1174 Parade, created specifically for this project with an exclusive Glacier Blue dial.
The colour has been developed to complement the shades and materials of the Peugeot RCZ Vision, bringing a cool, icy tone to the watch that feels entirely at home alongside the car’s futuristic styling. It is a subtle detail, but one that demonstrates the thinking behind the collaboration. This is not simply a case of matching a watch to a paint colour. The aim is to create a coherent design language across two very different objects.
The watch itself features a distinctive rounded case with a brushed finish, polished accents and an unusual dial layout. The Glacier Blue surface is decorated with a radiating pattern that draws the eye towards the central hands, creating a sense of movement even when the watch is standing still.
Minimal hour markers keep the display clean, while the contrasting hands provide legibility without disrupting the dial’s elegant appearance. The overall effect is contemporary and architectural, with a little retro futurism thrown into the mix.
It is a look that sits comfortably between traditional watchmaking and the sort of design language you might expect to see in a concept car from a science fiction film.
From Wristwatch To Dashboard Clock
Here is where things get particularly interesting.
The Serica Ref. 1174 Parade has not simply been adapted for use inside the Peugeot. Instead, the two teams have developed a bespoke mounting module that allows the watch to become part of the car’s interior architecture.
Once fitted into the module, the front of the case remains visible, transforming the wristwatch into a dedicated dashboard clock. The integration has been designed to sit naturally within the lines of Peugeot’s i Cockpit, preserving the watch’s visual identity while making it feel as though it belongs there from the outset.
The clever bit is that the arrangement is reversible. The watch can be removed from its mounting module and returned to its original role on the wrist. One moment it is a carefully integrated feature of a futuristic dashboard, and the next it is back where a watch belongs, accompanying its owner on the next adventure.
It is an appealing idea because it gives the timepiece a purpose beyond simply matching the car. The watch remains a wearable object, while the bespoke module creates an entirely different way to appreciate its design.
There is also something rather satisfying about the thought of a mechanical object with its own identity being incorporated into a car without disappearing behind a digital screen. In an era when automotive interiors are increasingly dominated by vast displays, a physical watch offers a welcome reminder that analogue design still has plenty to say.
A One Off Expression Of French Craftsmanship
The collaboration also highlights an interesting overlap between automotive and watch design. Both disciplines demand careful consideration of materials, finishes, proportions and functionality. A beautifully designed car is not simply about the shape of its bodywork, just as a good watch is about more than the movement inside its case.
The Ref. 1174 Parade’s Glacier Blue dial, brushed metal surfaces and distinctive case shape have been selected to complement the RCZ Vision’s visual identity. Meanwhile, the mounting module has been developed jointly by the Peugeot and Serica design teams to ensure that the watch remains legible and visually prominent when installed.
According to the accompanying presentation, this particular Glacier Blue configuration was created as a unique piece for the project. That makes it less a conventional product launch and more an exercise in collaborative design, showing what happens when two brands bring their respective expertise to the same brief.
For Serica, it is an opportunity to demonstrate the versatility of its design language beyond the wrist. For Peugeot, it introduces a piece of traditional watchmaking into an interior built around modern technology and futuristic styling.
Neither has had to abandon its identity to make the partnership work. Instead, the two have found common ground in the details.
Will We See It In Production?
There is an important distinction to make here. The presentation positions the Peugeot RCZ Vision as a concept car and describes the Glacier Blue Serica Ref. 1174 Parade as a unique piece created for the project.
It does not provide production specifications, pricing, availability or confirmation that either the car or the bespoke watch configuration will become commercially available. For now, this should be viewed as a design collaboration rather than a confirmed new watch release.
That is not necessarily a bad thing. Concept projects can be at their most interesting when they allow designers to explore ideas without the constraints of mass production. The combination of a removable wristwatch and an integrated dashboard mount is precisely the sort of detail that makes this partnership worth paying attention to.
Whether the idea ever reaches the road in a production Peugeot remains to be seen, but the design itself makes a convincing case for giving analogue watchmaking a place in the modern automotive interior.
Winding Things Up
Serica and Peugeot have taken two very different disciplines and found a shared appreciation for precision, proportion and purposeful design. The result is the RCZ Vision concept, featuring a bespoke Serica Ref. 1174 Parade with an exclusive Glacier Blue dial and a cleverly engineered mounting system that transforms the watch into a dashboard clock.
It is not a conventional watch launch, and there are no confirmed production plans or prices to get excited about just yet. Instead, it is a fascinating glimpse of what can happen when watchmaking becomes part of a wider design conversation.
The Glacier Blue dial is a particularly handsome touch, and the ability to remove the watch and wear it normally gives the concept genuine charm. After all, plenty of cars have clocks, but how many let you take the clock with you when you get out?
Now that is a dashboard accessory we can get behind.
