Ultra Violet: The Colour of Cool That Keeps Coming Back
There are colours. And then there’s Ultra Violet. Not quite purple. Not quite anything else. It’s the colour that refuses to be put in a box—and probably why it keeps showing up on some of the coolest, most covetable gear of the last decade.
If black is classic, silver is clean, and gold is flashy, then Ultra Violet is the rebel. The iconoclast. The one that turns heads at the lights, in the gym, or on your wrist. Let’s take a look at how this chameleon shade has infiltrated everything from supercars to headphones—and now, to watches.
Where Did Ultra Violet Come From Anyway?
The rise of Ultra Violet as the colour of cool arguably started when Pantone named it their Colour of the Year in 2018. The idea? A nod to originality, ingenuity, and forward-thinking. They called it “complex and contemplative”—but let’s be honest, it was also a bit of a flex. Ultra Violet felt futuristic, subversive, and just left-field enough to feel fresh.
And the world of style, tech, and toys was quick to take note. Suddenly, Ultra Violet was everywhere—splashed on products that weren’t content to blend in.
Credit - PistonHeads
Porsche GT3 RS: The Ultimate Ultra Violet Statement
If there’s one machine that embodied Ultra Violet swagger, it was the Porsche 911 GT3 RS in Ultra Violet. Picture it: 500 horsepower, screaming up to 9,000 rpm, painted in a shade that practically glows under the streetlights.
Porsche isn’t a brand that throws wild colours on their cars for fun. So when they do, it means something. The Ultra Violet GT3 RS wasn’t just a car—it was a rolling declaration that you don’t care about subtlety. You want speed, drama, and attention, all served up in a shade that makes Guards Red look tame.
Credit - Beats
Beats Solo3 Wireless: Sound and Style, Now in Ultra Violet
Next came tech’s turn. When Beats released their Solo3 Wireless headphones in Ultra Violet, they weren’t just about pumping bass into your skull, they were about making a statement. These weren’t headphones for background playlists.
Pair these with a leather jacket, and suddenly you’re not just listening to music. You’re part of the scene. The Ultra Violet finish gave a premium edge to a product already dripping in attitude. Because let’s face it: black Beats are everywhere. Ultra Violet Beats? That’s the guy who knows what’s up.
Credit - Formex
Formex Field Ultra Violet: The Wrist’s New Power Move
And now, we’ve got Ultra Violet hitting the watch world in style. Enter the Formex Field Ultra Violet.
Field watches are supposed to be tough, reliable, no-nonsense. But what if you want all that, plus a bit of personality? The Formex delivers. Its ultra-light titanium case is finished with a no-fuss tool look—but that dial? That’s where the fun happens. The Ultra Violet face isn’t just eye-catching, it’s bold without being brash.
This is the kind of watch you wear because you appreciate the engineering, but you’re not afraid to show a little flair. A little colour. A little… attitude.
Price: £890.
Why Ultra Violet Keeps Winning
Ultra Violet isn’t a trend that’s faded into obscurity. If anything, it keeps popping up because it’s a shade that feels modern, confident, and different without trying too hard.
It’s what you pick when you want people to notice, but not roll their eyes. It’s rebellious without being garish. And whether it’s on a supercar, headphones, or a well-made watch, Ultra Violet sends a signal: this isn’t for everyone. And that’s exactly the point.
Final Word
So next time you’re shopping for your next bit of gear, whether it’s four wheels or something for your wrist, don’t overlook Ultra Violet. It’s the colour that keeps showing up where cool happens. And there’s a reason for that.
Because anyone can wear black. But Ultra Violet? That’s for the man who knows better.